Marking the beginning of Banlue Group, Banluesarn was the first publishing house, founded in 1955. The brainchild of Vithit Utsahajit, ขายหัวเราะ (Kai Hua Ror / Laughter for Sale) comic magazine was launched as Banluesarn’s main product line. ‘Kai Hua Ror’ is the longest-running and top-selling assorted humor comic magazine in Thailand.